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How to avoid duplicate content for SEO ?

Yesterday I was with a customer to talk about SEO. There’s 2 main things that can impact SEO since Seo exists : Writing good content and having some backlinks.

What’s the impact of duplicate content for your SEO ?

Duplicate content is the bane of any SEO campaign. Duplicate content, or near-duplicate content in addition to duplicate meta descriptions and/or titles for web pages on your site can cause you Google rankings to plummet quickly while diluting all other good work that you’re doing with your search engine optimization efforts. Your goal should be avoiding this scenario at all costs! So what do we need to know about duplicate content for SEO?

What is duplicate content for seo : definition ?

Let’s start by defining what exactly constitutes as a duplicate page from an SEO standpoint so that we know how to avoid it .

Duplicates are two different URLs (web addresses) where the same piece of information lives online – whether its text, images or video files.

For example, you might have two pages with the same content about your company’s history on different topics. Duplicate content can also include duplicate images in search engine result listings, but that is a broader topic for another day!

In order to avoid duplicate content it’s important to understand what leads up to having one and how we can prevent them from happening

– The first step before considering any SEO strategy is determining if the site or page has already been indexed by Google . You should be thoroughly investigating this question at all times because sometimes websites are still being crawled even though they haven’t made it into Google’s index yet.

This type of ‘hidden’ web copy not only needs to be checked, but updated too as often as possible so that Google doesn’t index it.

– Duplicate content can also happen when there is a programming error and the same web page title, description or keyword phrase are used for multiple pages on your website . This type of duplicate content needs to be fixed by updating all of the other pages that share this characteristic.

– Duplicates can come into play if you have copied text from one site to another without adding more original content – even if those two sites are completely different! Duplicating any form of information in order to rank higher is against Google’s Webmaster Guidelines (ok it’s probably false, but it impact visibility of a page), so beware of doing this at all costs! Google don’t want to have to arbitrate about two contents.

If your site has duplicate web copy or pages with near-duplicate text, then please consider hiring an experienced search engine optimization consultant to help fix these issues for you . There are many different strategies that we employ in order to get rid of duplicates – some more aggressive than others depending on the severity. Be careful not to take any shortcuts as this will only lead back into trouble down the road !

But the worst idea when you need to create a description about your business, is to use the same description over and over across each website.

Now I will teach you how we can create uniques description with Jarvis. You can make it with the standard version.

Don’t use your own product description for marketplace

I will show you one example. You have create a unique product. You create your product description on your website, but you want to spread the world.

So you decide to go to the marketplace. Some tools are specialised in plugin for ecommerce CMS (magento, prestashop, etc…) to connect to multiple marketplace.

The easy way : send all data and product description.

Your website is new, there’s no autority for you, google don’t know you.

Now when you look for your product, amazon is before you, others marketplace too.

Probably not what you want. Each time you sell something you must pay commissions for it. If you copy paste your description, in google, there’s some chance all marketplace will be before you.

Now at this point, you undestand what I mean when i say that duplicate content can impact your visibility.

Don’t just create one description for your products, but one for your website richer, one for exporting to marketplace, and one for affiliates if you use affiliation as marketing Leverage.

How to create uniques descriptions for SEO ?

For creating uniques descriptions you can hire 3 or 4 humans writers assistants to create content with their own “eyes” about you, to be sûre they don’t repeat themselves on the same subject. Or you can use an AI writing assistant to do the job, cheaper and large diversity of content and tone to communicate.

I will explain later in an other post how to use Jarvis to tell you some Marketing angles. Today we will focus on how we can create unique content for your ecommerce product page. Sometimes you have unique product but there’s some attributes variations, ex : size, color. Most of ecommerce copy paste content on each product variation, but you can be more creative. You can use content spinning, but you will have near duplicate content if your master spin is not unique too with his parameter.

Don’t reinvent the wheel just put better tires

You can inspire with existing product page. Then tell jarvis to create variation products.

t-shirt star wars yoda words of wisdom

Ok let’s try a real world product page from Amazon, then imagine we must create description for each size variation.

T shirt yoda
T-shirt Star wars yoda words of wisdom
t shirt yoda size
t-shirt yoda word of widsom size

There’s some description, we will use it.

product description amazon
amazon description to use as example

let’s Generate product description for t-shirt star wars yoda with Jarvis Ai et see if we can rank better with our new website and this new page 😉

Generate some product description in jarvis with https://bit.ly/JarvisAi

Choose a product page corresponding to your product

T shirt yoda

In this example i will take the example with star wars yoda t-shirt

Look at the product attributes

t shirt yoda size

You need to know what attributes you can add in your content, you can add manually for example with the size of the t-shirt and add it to the description we will generate.

Copy product description

product description amazon

Copy the description part of the amazon product description

Paste description in Jarvis

jarvis amazon product generator

You must create your product in the name field, then paste description from amazon

Click generate and you will have some description

Screenshot 20210710 1622472

When you click on generate button, Jarvis will create 3 different product description. You can click 3 more times to have other description

The Star Wars Yoda Words of Wisdom Graphic T-Shirt is a must have for any fan of the classic movie series. This officially licensed tee features famous phrases like “Do or do not. There is no try” below a picture of Yoda to remind you that life can be hard, but with perseverance and determination, anything can be accomplished! The shirt is made from pre-shrunk soft cotton that makes it comfortable to wear all day long. Available in a variety of sizes, this Star Wars graphic tee has an image size of approximately 7 x 4 inches.

The Star Wars Yoda Words of Wisdom Graphic T-Shirt is a fun way to show off your love for the classic films. The front of this cool graphic tee features famous phrases like “Do or do not. There is no try” below a picture of Yoda. This officially licensed Star Wars t-shirt makes a great gift for any fan of the series. Show off your love for the iconic characters from Star Wars with this fun graphic tee!

This Star Wars Yoda Words of Wisdom Graphic T-Shirt is a great gift for any fan of the Star Wars series. The words “Do or do not. There is no try” are featured below a picture of Yoda on this cool graphic tee. Made from 100% cotton, this classic t-shirt features short sleeves and a crew neckline for comfort and style. Available in multiple sizes, it’s sure to be a hit with any Star Wars fan!

Now you can share the wise advice of Jedi Master Yoda thanks to the Star Wars Yoda Words of Wisdom Graphic T-Shirt. This cool graphic tee features famous phrases like “Do or do not. There is no try” below a picture of Yoda.

Product Description in paragraph form:
Star Wars Episode V: The Empire Strikes Back – Yoda Words Of Wisdom Graphic T-Shirt: Do or do not. There is no try. Wear this classic Star Wars t shirt and show your love for everyone’s favorite little green Jedi master! Featuring

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